With the recent announcement of Apple’s partnership with IBM, those of us involved in app development for Enterprise will be awaiting news of the new services with bated breath. Managing devices across multiple clients and countries with localised content and profiles can be a logistical challenge, but Apple’s new partnership could ensure that iOS becomes the new killer product for business.

‘By fixing deployment and content management challenges I expect we will be able to revolutionise our retail customer engagement offering.’ – Julian Duncan, Director, Big Picture.


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