Why your team doesn’t engage with your L&D content.
Providing effective training is vital for delivering exceptional customer experiences, driving sales, and staying ahead of the competition – but how can we achieve all that when attention spans are limited and engagement is low? That’s where microlearning comes in.
In this blog post, we are going to look at how these L&D pain points can be overcome by using the microlearning approach when developing e-learning courses and content.
What is Microlearning?
Microlearning offers a game-changing approach to training. Where traditional training methods often fall short in engaging employees, (e.g. retail staff who often juggle multiple responsibilities and have limited time for extensive training sessions), microlearning offers a learner-centric approach that delivers small, focused units of information to learners, aligning perfectly with the realities of shorter attention spans. These bite-sized modules tackle specific learning objectives and can be accessed on-demand, anytime and anywhere. By breaking down complex topics into digestible chunks, microlearning enables learners to absorb information efficiently and apply it immediately in their work context.
Benefits of Microlearning:
- Enhanced Engagement: Microlearning leverages the principles of cognitive psychology by capturing learners’ attention through concise and interactive content. Learners are more likely to engage with short, visually appealing modules that are tailored to their specific needs, resulting in increased knowledge retention and motivation.
- Flexibility and Accessibility: One of the greatest advantages of microlearning is its flexibility. Learners can access the content at their convenience, making it ideal for just-in-time learning. Whether on a lunch break or during a commute, employees can engage in microlearning modules using their smartphones, tablets, or computers, empowering them to take control of their learning journey.
- Reinforcement and Retention: Regular reinforcement is crucial for long-term knowledge retention. Microlearning offers opportunities for spaced repetition, where learners can revisit modules to reinforce their understanding. Through quizzes, assessments, and interactive elements, learners actively participate in the learning process, strengthening their memory recall and application of concepts.
- Cost and Time Efficiency: Compared to traditional training methods, microlearning is cost-effective and time-efficient. Developing short modules is often less resource-intensive, and the on-demand nature of microlearning reduces time away from work for employees. It also allows content to be rapidly created and updated as per evolving business needs, ensuring agility and relevance in training initiatives.
At Big Picture our team of learning and visual architects continuously explore new and creative methods to design, develop, and deliver impactful L&D programs and solutions. Discover the range of interactive e-learning content we create by clicking here.
Get to know how to seamlessly incorporate microlearning solutions by chatting with our expert e-learning designers for personalized guidance.